Read Books, Get Brain

Apparently, this advertising slogan for Akademiks clothing is a double-entendre for oral sex.  Who would have thought?  I have three responses to this news story:

1. I am definitely getting old because I never would have guessed this extra meaning.
2. If this slang completely flies past most people (including, I assume, children), why not leave the ads up? 
3. An MTA spokesman said he originally thought the ads were "promoting reading and literacy."  Don't they still do that even when you know the double meaning?

(Photo from the Gothamist; another good article here)

Update: I just don't get this interpretation:

"They are trying to get boys to pick up a book, but the implication is they'll get sex if they get literate," said Mills [a Bronx high school teacher]. "It denigrates education and young women."

I would say the ads do the opposite: they say that women prefer to have sex with literate men (as opposed to illiterate men).  In other words, women have standards and are not afraid to exercise them.

Update: This clothing company is now dealing with another ad scandal arising from the HNIC acronym.

Comments

[David]

I first heard "brain" in the classroom in 2002... it's meaning is well known to the urban student. I think it's a great idea. If you think about it, it's kinda true... it's also consistant with the message we want to send to our youth.